Originating from the islands of Hawaii, poke is a dish primarily made up of diced raw fish, with condiments such as sea salt, candlenut, seaweed, and limu. It was served as an appetizer or as a main course, and considered one of the main dishes of Native Hawaiian cuisine. Various kinds of seafood were used, with aku (an oily tuna) and he’e (octopus) being the traditional options. Ingredients which were endemic to Hawaii, and also inspired by waves of Japanese, Korean and Filipino immigration, include soy sauce, green onions, sesame oil, furikake, chili pepper, inamona, fish eggs, wasabi, and Maui onions. Recently, a wider variety of fish began being used, such as salmon, ahi (yellowfin tuna) and various shellfish.

Poke comes from the land of Hawaii, where the spirit of aloha is not just part of the culture, but the law. Aloha has a deep and varied meaning, at the heart of which is, ‘alertness, unity, honesty, humility, perseverance,’ taken from the acronym in Native Hawaiian. It’s a greeting used to welcome and to farewell. We are happy to help celebrate one of the traditional and beloved foods of Hawaii, which has navigated its way around the world thanks to its delicious flavour and cultural connection. When enjoying and celebrating poke, we celebrate the spirit of aloha and its far reaches across the world. We connect to the ingredients and their stories, narratives of sustainability and environmental responsibility, and tribute to the Hawaiian culture and peoples.